MAYER, TERRY-FASHION ICON, BELLOLOGIST (c) by Polly Guerin

Of all the women who have reinvented themselves Terry Mayer, a woman who wore many hats during her storied career, became a fashion authority, a publicist and product innovator. Terry’s meteoric rise to the top echelon of women determined to succeed was accomplished by the sheer magnitude of her prolific outpouring. As a mentor to many women in the fashion industry she helped to elevate other women to achieve their goals and all the time she was the ultimate fashion icon, beautiful, intelligent and a native New Yorker. Terry Mayer quietly and with dignity leaves a vast legacy of original ‘firsts’ that count her among the legends of New York women, the ‘brains’ behind America’s most glamorous period in fashion.
THE LADDER TO SUCCESS Well suited to the fashion culture of New York City when Terry graduated from college she pursued her dream and entered the business world. After landing a job in the publicity/marketing department of Macy’s Department Store she started on a course that would define her life and her career. Vin Draddy, president of David Crystal Co., makers of fine women’s dresses on New York’s Seventh Avenue recognized her talent and appointed Terry the firm’s publicist. She spearheaded the growth of the company’s fashion recognition and worked on the exciting new colorful line of IZOD golf shirts. Terry far exceeded her ambition and decided to break out on her own.
BECOMING TERRY MAYER PUBLICITY Competition was rampant in the fashion publicity but undaunted Terry created many ‘firsts,’ like the Denim Council. At a time when denim was considered utilitarian she promoted denim as fashionable and chic through newsletters and fashion shows. It was at this time that Terry began her awesome collection of ‘Drum Beaters,’ amusing and animated figures and characters that represented the drum beating of publicity. A unique collection it really should be housed in a museum. Terry aligned herself with the international sectors of fashion and was cited for her work on the Inter-American Council promoting Latin American fashion. She also spearheaded the campaign on the Mayor’s Committee to celebrate New York City. In time she participated in many fashion industry organizations and was a founder of The Fashion News Workshop.
A REGULAR AT ‘21’ Terry had great social instinct and knew that being seen and socializing with clients and the fashion cognoscenti was an essential to a successful publicity career. She became a regular patron of ‘21’ the famous restaurant on W. 55 Street and her name was assigned to her regular table, #53. One could find her meeting a client for a drink to gossip and catch up from time to time. Terry once remarked, “I had been going to ‘21’ since the 60s and enjoyed being made a fuss over. That’s what it’s all about. Maybe that’s what life is about.” When a birthday or a career achievement was celebrated at ‘21’ Polly, her chief copywriter at Amos Parrish where Terry was vice president of Fashion, was often a guest. “I never had a meal I did not enjoy,” Polly exclaimed, “For anyone who was in Terry’s orbit she celebrated life and made it a more exciting.” Terry never lacked for admirers and especially when male diners came forward to greet her. The fashion icons of the day included celebrity designers. Even Bill Blass made his way to her table.
BECOMING A BELLOLOGIST If indeed ideas are planted in the very young then Terry’s subconscious mind held a secret. As Terry recalls when she was a little girl, her mother put bells on her shoes, “so I would not get lost around the house." And so it was that after a 30-year career in publicity and public relations and counting her service as president of the Publicity Club of New York, Terry embarked on yet another career designing bell jewelry. As the commentator of a Denim Council fashion show she had blue-jeaned models wear jingling bells around their waists. That sparked an idea and led Terry to take a course in jewelry design at the Fashion Institute of Technology. Eventually her own bells, which she designed as jewelry in the shape of fruits, animals, seashells and sailboats with a tinkling bell found their way into stores like Tiffany & Company and as the bull and bear in the financial district.
THE BELL ASSOCIATION With her enthusiasm and success as a jewelry designer it was inevitable that Terry’s path would lead further into the world of bell collecting. As president of the New York chapter of the American Bell Association International, Terry held regular meetings with sort of “show and tell” sessions among avid bell collectors. The collections discussed included all kinds of bells that have maintained a lofty place in American history, in church towers, pilot houses, locomotives and schoolhouses. Today many museums maintain bell collections including world famous historical collections as well as American glass bells, walking sticks, sleigh bells, bicycle bells and even mother-of-pearl teething rings. Most wonderful and privileged were the New York chapter meetings that were held in the music department of the Metropolitan Museum of Art where historic bells were the main topic on view and discussion. There were ancient bells that lonely shepherds once used to communicate from mountain to mountain as they tended their flocks of sheep and majestic stone temple bells of the Orient that when struck released a different sound message. These meetings were organized through the largesse of Joe Petnick III who passed these treasures among the bell enthusiasts and regaled us with historic stories and legends of the past.
ON A PERSONAL LEVEL TERRY MAYER WAS GENEROUS; SHE WAS KIND AND A CHAMPION OF WOMEN PURSING CAREERS IN THE FASHION, ADVERTISING AND PUBLICITY ARENAS. SMART, ATTRACTIVE AND INNOVATIVE TERRY MAYER WAS ONE OF THE OUTSTANDING WOMEN WHO SUCCEEDED IN THE COMPETITIVE BUSINESS WORLD. WHEN MOST WOMEN WOULD HAVE RETIRED TERRY MAYER REINVENTED HERSELF FROM FASHION PUBLICITY ICON TO JEWELRY DESIGNER. SHE CREATED NEW WORDS, ‘BELLOLOGIST,’ FOR EXAMPLE, TO IDENTIFY WITH HER ROLE AS JEWELRY DESIGNER AND BELL ASSOCIATION PRESIDENT.
THANK YOU TERRY MAYER FOR BEING ONE OF THE MOST ADMIRED AND VENERATED WOMAN OF THE CENTURY.